The work, and what it moved.
Anonymised samples from recent engagements across career documentation, personal branding and AI automation.
ATS scores, before and after
Scores measured on the same parsing engine before and after rebuild.
Healthcare — Registered Nurse
41
Before
93
After
Clinical duties rewritten as patient-outcome evidence.
Cybersecurity — SOC Analyst
38
Before
91
After
Certification and tooling keywords mapped to live postings.
Finance — Investment Analyst
52
Before
96
After
Portfolio scale and P&L impact quantified throughout.
Engineering — Project Engineer
47
Before
92
After
Project value, safety record and delivery metrics surfaced.
Executive — Operations Director
55
Before
97
After
Leadership scope and transformation narrative rebuilt.
Government — Program Specialist
34
Before
90
After
USAJOBS compliance, KSAs and series alignment added.
Remote — Customer Success Lead
44
Before
94
After
Async collaboration and retention metrics highlighted.
Profile rewrites, line by line
Headline rewrite
Before
Marketing Coordinator at Company
After
Demand Generation Lead | B2B SaaS Growth | Paid + Lifecycle
About section
Before
Hardworking professional seeking opportunities.
After
Opens with a proof point, states the specialism, closes with a clear call to action.
Experience
Before
Responsible for managing campaigns.
After
Scaled pipeline contribution 3.4x across six markets in eleven months.
Systems we've shipped
Lead routing workflow
Multi-channel capture, enrichment, scoring and instant assignment across CRM and Slack.
AI support chatbot
Product-trained assistant resolving 68% of enquiries with clean human escalation.
Automation architecture
Documented data flow diagrams covering sales, delivery and finance handoffs.
CRM lifecycle
Stage automation, task generation and forecast dashboards inside HubSpot.
Email sequences
Onboarding, nurture and re-engagement journeys with segmentation logic.
Reporting layer
Live executive dashboards replacing manual weekly spreadsheet compilation.
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